Last updated: 15th of December, 2022
When you access or use the Website, we automatically collect general information about you using cookies (see more information on in our Cookies Policy) as we log information about your use of the Website, including the type of device you use, your consent to the processing of data, the features you use, access times, type of browser, subpages viewed on our Website, your IP address and the page you visited before navigating to the Website.
We use information about you for the following purposes in accordance with the legal bases for each type of personal data as described below:
Our processing for the above purposes is necessary for the performance of a contract to which you are party in order to support the operation of the Website and the games therein, facilitate the delivery of requested products and services and enable maintenance and update of the Website and the games therein, see Article 6(1)(b) of the GDPR.
Our processing for the above purposes is justified by our legitimate interests in providing advertisements and content of interest to you and improving our services in accordance with Article 6(1)(f) of the GDPR (also known as “the balancing-of-interest rule”).
Our processing for the above purpose is justified by our legitimate interests in providing advertisements and content of interest to you in accordance with Article 6(1)(f) of the GDPR. The disclosure of technical information to third parties for the purposes of behavioral advertising is based on your consent in accordance with Article 6(1)(a) of the GDPR and the fact that the disclosure is necessary for the performance of a contract to which you are party in accordance with Article 6(1)(b) of the GDPR (see more below under Sharing of Information). We only process your information to the extent that is necessary to achieve the purposes for which the information has been collected.
Playbelline will store your personal data for as long as necessary in order to provide you with the Website or otherwise fulfil the purposes as described above, unless further storage is required in order to establish, exercise or defend a legal claim or to comply with applicable law, including accounting rules. Your personal data are deleted or anonymized as soon as it no longer serves one of the above-mentioned purposes and in any event no later than 14 months after your interaction with Playbelline has ceased.
We disclose information about you to the following categories of recipients based on the legal bases in Sections 6(1)(b), 6(1)(c) and 6(1)(f) of the GDPR (see a description of the legal bases above):
If personal data on children (as this term is construed under GDPR in EU, COPPA in the US and relevant applicable legislation in other jurisdictions) under the minimum age limit that is prescribed by the legislation in the individual jurisdictions have been processed without Playbelline’s knowledge, Playbelline will, after having become aware of the incident, immediately take reasonable measures to stop such processing and promptly delete any such data from Playbelline’s records
Consequently, the transfers will only occur based on the following safeguards:
Playbelline takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.
You have the right to object to our processing of your personal data on grounds relating to your particular situation when the data are processed based on the balancing-of- interest rule in Section 6(1)(f) of the GDPR, see Article 21 of the GDPR. In this case, we will cease the processing unless there are compelling legitimate grounds for the processing which override your interests, rights and freedoms or if the processing is necessary for the establishment, exercise or defense of legal claims. You have the right to object to our processing of your personal data for direct marketing purposes at any time. We will cease the processing of your personal data for this purpose after the objection. Please note that if you exercise this right, your user license to play the games on the Website will cease automatically.
You have the right to have inaccurate personal data rectified, see Article 16 of the GDPR
Furthermore, you have the right to have your personal data erased where one of the following grounds applies, see Article 17 of the GDPR:
Please note that your right to erasure may be limited if the data are necessary for compliance with a legal obligation or for the establishment, exercise or defense of legal claims.
You have the right to obtain restriction of processing in certain circumstances, see Article 18 of the GDPR. If you have the right to restriction, we will only process your data with your consent or for the establishment, exercise or defense of a legal claim or to protect a person or important grounds of public interest
If we have asked for your consent to our processing of your data, you have the right to withdraw your consent at any time, see Article 7 of the GDPR
If you withdraw your consent, we will cease processing of the data for which you have withdrawn consent, unless we have a legal obligation to keep some or parts of your data.
Please note that if you withdraw your consent, your user license to play the games on the Website will cease automatically.
The withdrawal of your consent does not affect the lawfulness of processing based on your consent before its withdrawal.
You have the right to receive the personal data you have provided us with which we process in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller if the processing is based on consent or contract performance, see Article 20 of the GDPR.